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A Branding Remix
A Branding Remix
Rev Event Production
Q2 2019
Project
Overview
As brand system designer in my independent studio practice, I worked with Rev Events Production on a visual refresh. I created a flexible system that would communicate their value as a premium sound production company.
The Ask
Jarrin Benson, Rev's founder, asked me to refresh his branding to highlight Rev's expansion into creative services. Rev provided expert logistics and audio production for international meetings held by enterprise clients like Oracle and Lincoln Financial. Jarrin handled the sound production side of these events with finesse, and brought me into the fold to launch and clearly communicate Rev’s new creative capabilities.
The Challenge
Rev needed a flexible branding system capable of working across an extremely broad range of executions—from T-shirts to oversized outdoor event banners. They required vector-based art that was easy, quick, and affordable to produce, ideal for rapidly rotating staff and event schedules.
The Outcome
Over the course of three months, I created and refined a logo inspired by iconic film and audio culture, capturing Rev’s premium technical skill and powerful team momentum. I developed a flexible system designed for omnichannel branding, easily adapted to physical on-site executions for business-to-business engagements.
amplifying the unique
I drew inspiration from classic jazz iconography of the 1950s and ’60s, referencing labels like Riverside Records, Blue Note, and Impulse! to ground the brand in that iconic visual tradition. Rev brought premium sound to these enterprise events, and I wanted their audience to enjoy the feeling of being spoiled with epic sound quality.
adding Textural dimension
One of my favorite ways to add premium depth to a brand is through textile design. Drawing on my experience in textile design, I created a sleek, sound wave–inspired signature pattern that added a tactile, dimensional layer to the brand. This subtle detail can be printed as halftone without adding cost, and adds a feeling of luxe to printed and digital executions.
Rooted Identity
I explored subtle markings noting that Rev has roots in Portland. This lighthearted notation evokes a sense of immediacy and spontaneous creativity in the brand. It also aligns the brand with the design mecca culture that is Portland Oregon.
